Empathy
Start by understanding the customer’s decision, constraints, and operating context. Build around the problem they actually have.
About Infimum AI
Rigorous thinking.Practical purpose.
We’re building decision intelligence for businesses in underserved markets.
Why we’re building
Every product team needs a way to connect what it changes to what its customers and business experience.
Three connected questions
Which metrics reflect our priorities? Did a change improve the outcome we care about? What does the evidence tell us to investigate next?
Infimum exists to make the tools and expertise needed to answer those questions more accessible, with the realities of underserved businesses informing how we build.
Our stage
Infimum AI was founded in 2025 and is a founder-led startup operating in stealth. Our core product, PROSE, is under development.
We’re shaping a model that combines software with metrics alignment, experimentation support, and causal analysis. Our initial focus is mid-market and enterprise teams in financial services, with related use cases in retail, telecoms, and media.
Explore PROSEMeet the founder
Brian Baingana
Founder & CEO
Infimum’s approach is grounded in statistical learning, optimization, and careful analysis of complex systems. We aim to state the question, make the assumptions visible, and examine the evidence before recommending a decision.
Make the evidence useful
Our methods are designed to help teams move from an important question to a clear, defensible next step.
What guides us
Empathy, empowerment, and execution connect our ambitions to the people who need useful answers.
Empowerment
Make rigorous methods easier to use and understand. Help teams develop the confidence to question results and act on sound evidence.
Execution
Turn ideas into practical workflows. Test assumptions, learn from implementation, and focus on the next useful step.
Build with us
We welcome conversations with prospective pilot teams, technical collaborators, and partners who share this direction.
Get in touch