Measure
Agree on what matters
Connect product questions to clear metrics. Give teams a shared basis for evaluating onboarding, engagement, conversion, and retention.
Metrics and analysisStealth startup · PROSE in development
Better product decisions.For underserved markets.
We’re building decision intelligence for underserved markets: align on what matters, test what changes outcomes, and understand the evidence behind your next move.
Meet PROSE
The Product Optimization and Simulation Engine. Our product in development connects measurement, experiments, and causal analysis in one workflow.
Experiment
Test a change
Define control and treatment groups, manage an experiment, and compare outcomes against the question you set out to answer.
Experimentation in PROSEUnderstand
Examine the evidence
Use causal models to estimate effects under explicit assumptions, and synthetic simulations to explore how an experiment behaves.
Causal modeling and simulationBuilt around your decisions
Our initial focus is product and data teams in mid-market and enterprise businesses, beginning with financial services.
Fintech & financial services
Evaluate onboarding changes, customer communications, and product adoption using clearly defined outcomes.
Retail & e-commerce
Investigate checkout friction, compare promotions, and measure whether a product change improves conversion.
Telecoms & media
Explore plan messaging, engagement, and retention with experiments and carefully specified causal questions.
These are the use cases guiding development. Pilot scope and availability are discussed directly with interested teams.
Software.
And the expertise to use it.
Our approach pairs product development with focused professional services, helping teams build the measurement practices needed to make experimentation useful.
Metrics alignment
Frame the business decision, agree on success measures, and identify the data needed to evaluate progress.
Explore the workshopExperimentation setup
Develop an experiment plan, measurement approach, and review process that fit your team.
Plan an engagementCausal analysis & advisory
Assess what your data can support, examine assumptions, and turn findings into a considered next step.
Discuss an analysisAn evidence-led foundation
Infimum combines rigorous analysis with practical product and data workflows so teams can make better decisions with the evidence they have.
What decision are you working on?
Tell us about your product, your metrics, and the questions your current tools leave unanswered.